Susan Blumberg-Kason

  • Bio
  • Books
    • When Friends Come From Afar
    • Bernardine’s Shanghai Salon
    • Good Chinese Wife
    • Hong Kong Noir
    • Instructions for Chinese Women and Girls
  • Articles
  • Press
  • Events
  • Blog
  • Contact
    • Book Group Request

On branding and platform

February 9, 2014 By Susan Blumberg-Kason 3 Comments

Writers often think about two ideas integral to book selling: platform and branding.In short, a platform is a solid readership base and branding is an identifiable set of characteristics that screams "author of xyz book(s)".There is always room for improvement with both. … [Read more...]

Filed Under: Featured Tagged With: China, Good Chinese Wife, Hong Kong

Chinese New Year with a Macanese Twist

February 1, 2014 By Susan Blumberg-Kason 12 Comments

For Chinese New Year, I had grand plans to take my husband Tom and number one son to a newish Macanese restaurant in Chicago--Fat Rice. With the babysitter lined up and the afternoon cleared of any diversions that would keep the little kids up past their bedtime, we were all … [Read more...]

Filed Under: Featured Tagged With: Asian Food and Drinks, Raising Multi-Cultural Kids

The cover!

January 24, 2014 By Susan Blumberg-Kason 4 Comments

The other night I was perusing Amazon and decided to check in on Good Chinese Wife to see how it was doing. Lo and behold, there was my cover!I've known about the cover for some time, but it was fun to see it on Amazon. We're still working on a catchy subtitle, so this isn't … [Read more...]

Filed Under: Featured Tagged With: China, Good Chinese Wife, Hong Kong, My Family's Travels

Kicking off the Year of the Horse

January 20, 2014 By Susan Blumberg-Kason 4 Comments

Chinese New Year will be here in a week and a half, but it's not too early to start celebrating!I'm going to talk to three groups of kids about the Year of the Horse, starting this Saturday with my Girl Scout Daisies troop. The girls will get some fun, girly souvenirs at the … [Read more...]

Filed Under: Featured Tagged With: Good Chinese Wife, Raising Multi-Cultural Kids

Book swag

January 15, 2014 By Susan Blumberg-Kason 14 Comments

Although my publication date is still five-and-a-half months away, I've lost no time in thinking about the big day.And in preparation, I've started to collect swag. In book talk, swag are those give-aways like book marks, trinkets, customized cookies, etc. that authors give … [Read more...]

Filed Under: Featured Tagged With: Good Chinese Wife

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