Writers often think about two ideas integral to book selling: platform and branding.In short, a platform is a solid readership base and branding is an identifiable set of characteristics that screams "author of xyz book(s)".There is always room for improvement with both. … [Read more...]
Chinese New Year with a Macanese Twist
For Chinese New Year, I had grand plans to take my husband Tom and number one son to a newish Macanese restaurant in Chicago--Fat Rice. With the babysitter lined up and the afternoon cleared of any diversions that would keep the little kids up past their bedtime, we were all … [Read more...]
The cover!
The other night I was perusing Amazon and decided to check in on Good Chinese Wife to see how it was doing. Lo and behold, there was my cover!I've known about the cover for some time, but it was fun to see it on Amazon. We're still working on a catchy subtitle, so this isn't … [Read more...]
Kicking off the Year of the Horse
Chinese New Year will be here in a week and a half, but it's not too early to start celebrating!I'm going to talk to three groups of kids about the Year of the Horse, starting this Saturday with my Girl Scout Daisies troop. The girls will get some fun, girly souvenirs at the … [Read more...]
Book swag
Although my publication date is still five-and-a-half months away, I've lost no time in thinking about the big day.And in preparation, I've started to collect swag. In book talk, swag are those give-aways like book marks, trinkets, customized cookies, etc. that authors give … [Read more...]
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